LARE & UC Micro Systems had put up a stall at Elecrama 2010 (20th to 24th January).
We got a fantastic response from all kinds of visitors - professionals and students alike. (Being one of the handful few of electronics based company in a large exhibition full of electrical companies did help! :) )
Here are a few pics from the event:
Tuesday, January 26, 2010
Wednesday, January 20, 2010
What better way to say "Hey! this car belongs to an Embedded Systems Engineer!!!"
Of course when I get one, it will be some swanky one with AUTOSAR compliant interconnected (via FlexRay/LIN/CAN) ECUs.
By the way this number plate is actually cool in one other way too... MFC stands for Microsoft Foundation Classes - which projects the image that the owner is a complete hardware AND software geek!!
Wednesday, January 6, 2010
We needed to take photos of our products (mainly UNIBlocks) and put them on our online webshop. We were impressed by the product photos put up on their websites by a few other similar companies based in countries other than India (like Sparkfun, Jee Labs and Seeed Studios). So we set out on a quest for "technology and methodology" for taking the perfect photo of our products. We had a DSLR camera (Nikon D40x), but we needed something more. And since we were at it, I thought why not try to make the whole photography process simpler - so that even those who were new to DSLRs and expensive studio equipment, could easily and swiftly take good photos.
Step 1) Eye.fi
The first step was to get a eye.fi card. Having a way to quickly and conveniently pull a photo from the camera (and that too wirelessly!) would be super useful - I would be able to look at the final photo immediately after clicking it and check if it has come out properly. This minimizes the time for arriving at optimal settings for a particular scene via the "trial and error" method.
eye.fi is a small PCB with a microprocessor (running an OS), some flash memory and a WiFi Chipset all packaged inside a standard SD card connector. It works just like a standard SD card. The camera saves photos on the card and after doing that, the card sends the photos over WiFi to your PC.
eye.fi's aren't available in India. So I asked one of my friends in US, to buy one and send it to me - and I was pretty much impressed with the results!
Photo being transferred over WiFi (an application running in the background on your PC with its icon on the taskbar takes care of this):
The photo itself (of a laptop RAM module):
Nokion D40x Loaded with an eye.fi:
eye.fi's are available in many variations, some can upload photos directly to flickr/picasa, others can transfer videos and raw files. You can check out their website to see which options suit you best. In our case, the simplest one which could transfer pictures to a PC was all that was needed.
2) The digital lights, boom and a wireless trigger!
Since I knew zilch about professional studio equipment, I turned to a friend of mine. Tejal and I were classmates for 4 years at our undergrad college - Vivekanand. Tejal works with her dad who is a professional photographer and has his own studio. I had been pestering her to allow me to install an eye.fi card in one or more of her cameras (and a wifi router) at her studios to ease their workflow and to help me buy equipment for my own customized mini studio. So we set out to upgrade her sudio and setup my own. After looking at the products whose photos I wanted to take, Tejal's dad suggested that a pair of digital studio lights would do the trick. So they graciously agreed to help me with that, and after they were done, I had a complete mini-studio at my workplace.
They got me two digital lights:
And a super-boom to hold the camera in place in case I needed to take shots from vertically up. I got a low but wide plastic table and put a white plastic sheet (which Tejal and uncle had got for me too) over it to form a nice tabletop on which I would the stuff I wanna take photos of. The super-boom was mounted on a thick stainless steel pipe which could be rotated sideways along the vertical axis. Since the super-boom was heavy, we had to add an extra piece of support midway. The whole setup finally looked like this:
One very important piece of equipment which Tejal and her dad got me was the wireless trigger. The system has two parts, one of them fits over the camera (the socket which is meant for attaching a flash), and the other sits on one of the studio lights (connected in series with the power supply to the light). When you click a picture, the module sitting over the camera wirelessly sends a signal to the receiver connected to one of the lights. The receiver fires the flash trigger of the light to which it is connected. The optical sensor on the second studio light senses the flash from first light and triggers its own flash. The DIP switches on the wireless trigger system allow addressability - so in effect if u have a huge studio with multiple people working, you can have upto 4 wireless trigger systems working simultaneously without cross triggering each other.
Wireless trigger transmitter:
Wireless trigger receiver:
3) The Infrared Remote camera trigger
There is an optional accessory which one can buy for Nikon D40x, its an infrared remote control (called ML-L3) for triggering the camera to click a picture from a distance. This is specially useful if you have mounted the camera on a tripod with an intention of clicking picture with yourself in it. So I asked Tejal's dad to get me one.
After the whole setup was done, I couldn't help but grin - pondering over the seemingly magic created by the convergence of technologies:
I use an infrared remote control to WIRELESSLY trigger the camera which clicks a photos while simultaneously triggering the studio lights WIRELESSLY using RF. The photo itself is then WIRELESSLY transmitted to my desktop computer sitting next door using WiFi!. The photo appears on my laptop sitting in the studio over a Network Share accessed WIRELESSLY over WiFi - What Fun!
Clicking crisp photos of electronics has become a pleasant and fun experience. The photos put up for the UNIBlocks at shop.lare.in have all been taken by this setup. Here are a few samples:
(Thank you Tejal, and thank you Uncle for making this happen!)
If your camera uses a CompactFlash Card instead of an SD Card, consider acquiring
Synchrotech's CFMulti CompactFlash Type II to Eye-Fi™ + Multi-Card Adapter (link):